Privacy Policy

Last updated: February 10, 2025

This Privacy Policy describes how Believe In Fun (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or purchase from www.believeinfun.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a Site visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on our website, update the “Last Updated” date, and take any other actions required by applicable law.

How we collect and use your personal information

In order to provide the Services, we collect and have collected personal information about you in the past 12 months from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, to provide or improve or enhance the Services, to comply with any applicable legal obligations, to enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our website and use our services. When we use the term "personal information," we mean information that identifies, relates to, describes, or could be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you submit directly to us through our Services may include:

• Contact Details , including your name, address, telephone number and email.
• Order Information , including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
• Account Information , including your username, password, security question, and other information used for account security purposes.
• Customer Support Information , including information you choose to include in your communications with us, for example, when sending a message through the Services.

Certain features of the Services may require you to provide us directly with certain information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your usage

We may also automatically collect certain information about your interactions with the Services (" Usage Data "). We may use cookies, pixels and similar technologies (" Cookies ") to do this. Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our website and services, such as Shopify.
• Our payment processors, who collect payment information (such as bank account, credit or debit card information, billing address) to process your payments in order to fulfill your orders and provide you with the products or services you request in order to perform our contract with you.
• When you visit our website, open or click an email we send you, or interact with our services or advertisements, we or third parties we partner with may collect certain information automatically using online tracking technologies (such as pixels, web beacons, software development kits, third-party libraries, and cookies).

Any information we obtain from third parties will be processed in accordance with this Privacy Policy. Please also see below Third Party Websites and Links Section.

How we use your personal information

• Providing products and services. We use your personal information to provide you with services necessary to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging for shipping, facilitating any returns and exchanges, and other features and functionality related to your account.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, SMS or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and to place advertisements on our website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in the sale of our products pursuant to Article 6(1)(f) of the GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping the website safe and secure for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
• Communicating with you and improving our services. We use your personal information to provide you with customer support and to improve our services. This is in our legitimate interest to respond to your needs, provide you with efficient services, and maintain our business relationship with you pursuant to Art. 6 Para. 1 lit. f GDPR.

biscuit

Like many websites, we use cookies on our website. For specific information about the cookies we use in connection with powering your store using Shopify, see https://www.shopify.com/legal/cookies . We use cookies to support and improve our website and Services (including remembering your actions and preferences), to run analytics and better understand how users interact with the Services (for our legitimate interest in managing, improving and optimizing the Services). We may also allow third parties and service providers to use cookies on our website to better tailor services, products, and advertising on our website and other websites.

By default, most browsers automatically accept cookies, but you can choose to set your browser to delete or reject cookies through browser controls. Please keep in mind that deleting or blocking cookies may negatively impact your user experience and may cause some services, including certain features and general functionality, to not work properly or be unavailable. In addition, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

Our website may also recognize Global Privacy Control (GPC) signals, which enable you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt-out of sharing/targeted advertising for the relevant browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to that account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/ . With the exception of Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, legal purposes, and other reasons governed by this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who provide services on our behalf (for example, IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide you with services and advertising. Our business and marketing partners will use your information in accordance with their own privacy statements.
• When you instruct, request, or otherwise consent for us to disclose certain information to third parties, such as to send you products with your consent or through your use of social media widgets or login integrations.
• With our affiliated companies or other parties within our corporate group where it is necessary for our legitimate interests to operate a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable Terms of Service, and to protect or defend the Service, our rights, and the rights of our users or others.

In the past 12 months, we have “How we collect and use your personal information” and The following categories of personal information and sensitive personal information of users are disclosed for the purposes set out in “How we disclose personal information” :

category

Recipient Category

Identifiers, such as basic contact details and certain order and account information Personal information categories listed in the California Customer Records statute, such as basic contact information and certain order and account information Commercial information, such as order information, purchase information, and customer support information Internet or other similar network activities, such as using data Geolocation data, such as location determined by IP address or other technical measures

Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, delivery partners, customer support partners and data analytics providers) Business and Marketing Partners Subsidiaries

We will not use or disclose sensitive personal information, or infer your characteristics, without your consent.

With your consent, we share personal information for advertising and marketing purposes as described below.

We have “sold” and “shared” (as those terms are defined under applicable law) personal information in the past 12 months to engage in advertising and marketing activities as described below.

Categories of Personal Information	Recipient Category
Identifiers, such as name, email address, and phone number	Business and Marketing Partners
Commercial information, such as records of products or services purchased	Business and Marketing Partners
Usage Data	Business and Marketing Partners

Third Party Websites and Links

Our Website may provide links to websites or other online platforms operated by third parties. If you click on a link to a website that is not affiliated or controlled by us, you should review its privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on those websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction on their use by us or the third parties. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or their owners or operators, unless disclosed on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may request deletion of that information by contacting us using the contact information listed below.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in specific circumstances, and in certain circumstances we may deny your request where the law permits.

• Right to access/know : You may have the right to request access to the personal information we hold about you, including details about the ways in which we use and share your information.
• Right to Deletion : You may have the right to request that we delete the personal information we maintain about you.
• Right to Correction : You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right to portability : Under certain circumstances and certain exceptions, you may have the right to receive a copy of the personal information we hold about you and ask us to transfer it to a third party.
• Right to Opt-Out of the Sale, Sharing or Targeted Advertising : You may have the right to direct us not to “sell” or “share” your personal information, or to opt-out of processing your personal information for “targeted advertising” purposes as defined in applicable privacy laws. Please note that if you visit our website with the global privacy control opt-out preference signal enabled, depending on your location, we automatically treat it as a request to opt-out of the “sale” or “sharing” of information about the device and browser you use to access this website.
• Restriction of Processing : You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of consent : Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
• Appeals : If we refuse to process your request, you may have the right to appeal our decision. You can do this by responding directly to our refusal.
• Managing Communication Preferences : We may send you promotional emails, and you can opt out of receiving these emails at any time by using the unsubscribe option displayed in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails related to your account or orders you have placed.

You can exercise any of these rights on our website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before responding substantively to a request. Subject to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

complaint

If you have any complaints about the way we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below or by lodge a complaint with your local data protection authority. For the EEA, you can find the responsible data protection supervisory authority here .

International Users

Please note that we may transfer, store and process your personal information outside of the country where you live. Your personal information is also processed by our staff and third-party service providers and partners in those countries.

If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the EU Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK competent authorities (as the case may be), unless the data is transferred to a country that has been identified as providing an adequate level of protection.